In the constant battle against messy kids, there’s one way parents can always get an easy win.
Every day, deepfakes are becoming easier to make and harder to detect — bringing into question all social, news media, politics, and entertainment. With AI experts predicting that 90% of online content will be synthetically generated by 2026, something had to be done.
As a response, Intel developed the first real-time deepfake-detection platform with the ultimate goal of making this technology available to major news outlets in time for the 2024 U.S presidential election.
2023 Gold Lion - Creative B2B
2023 2x Silver Lion - B2B Market Disruption, Brand Experience & Activation
2023 2x Bronze Lion - Creative Data, Creative Business Transformation
Role: CD
Here’s a handful of my favorite projects starring everyone’s favorite candy characters.
Role: Art Director
This campaign unites and represents kids around the world, equipping them with life changing tools to promote belonging. No matter their skin tone, ethnicity, ability or background, children everywhere can be authentically drawn into the worlds they imagine and feel seen. Each box of markers, crayons, and pencils contains 24 specially formulated colors representing people from all around the world.
Role: CD / AD / Illustrator
Six weeks 'til the Olympics.
Five dead TV spots as our only source for footage.
One massive opportunity.
Role: ACD / AD
To promote Star Wars: The Rise of Skywalker, United launched a 360° campaign featuring TV, OOH, ambient, digital, an X-Wing flight tracker, roaming Stormtroopers, Star Wars swag, and if that’s not enough… a fully-customized Boeing 737. May the Force be with you.
Role: ACD / AD
The Brooklyn Preschool of Science is a place for pint-sized scientists to play, learn, and thrive.
I built this brand from the ground up… logos, signage, website, banners, billboards, bus wraps, brochures, posters, stationery, 3D printed robots, t-shirts, pencils… I even sent my kid there. What began with one location is now three and growing.
Most of the copy was written by industry veteran, David DiRienz. See more of his work here.
Role: CD / AD / Designer
This collection of print, TV, digital, and ambient work invited consumers to actually become the brand, growing the number of M&M’s from 5 characters to 4 million.
Role: ACD / Art Director
This is an adult party game designed and published via Galactic Sneeze.
Role: Inventor / Designer / Illustrator / Yeti Wrangler
Science Party Animals is the most unforgettable, fun-filled, hands-on birthday party your child will ever experience.
From logo to website to promotional materials to merch… this is a brand new brand I’m building from the ground up.
Copy was written by industry veteran, David DiRienz. See more of his work here.
Role: CD / AD / Designer
Stand for Small is a program that helps small businesses find offers, tools, and support from over 100 big businesses. Fun Fact: We shot this remotely during the peak of the pandemic.
Role: ACD / AD
This was an incredibly fun brand to run. We created 21 new M&M's minis characters with unique personalities, plus an evil two-headed nemesis, Master M.
We partnered with Marvel to create both a comic book and an animated cyber comic. Product packaging contained secret codes which unlocked different parts of the cyber comic, and the finale could be unlocked after collecting all six. Each tube code also unlocked additional content in the pict-o-master comic creator.
A unique drawing tool let kids create words and pictures with the swarm.
We followed up the comic with a video game, which allowed kids to create their own levels and then repost them to challenge their friends.
Role: CD / Art Director
Storyman is a Brooklyn-based indie folk band. They used to be called Guggenheim Grotto.
Role: CD / Designer
Self-promotional videos for THE HALO GROUP. The marketing team used the videos as a playful introduction to new business prospects.
This also includes a collection of banners that showed the real life struggles of a modern day CMO.
Role: Director / CD / AD / Illustration
Schmovie is a tabletop family game designed and published via Galactic Sneeze.
The goal of the game is to win trophies for making up funny movie titles.
We ran a weekly Schmovie hashtag game on Twitter, which regularly trended in the US, UK, and Canada. As part of our audience engagement, I created posters with our favorite titles in real time.
Every day for a year, we shared a Schmovie premise on Facebook, and fans submitted their entries in the comments. I then created a custom Trophy for the player whose title received the most likes.
Role: Inventor / Designer / Illustrator / Schquid Tickler
We created 5 books: Style Guide, Brand Manual, Emerging Markets, Packaging, and Seasonal. Also included were 5 videos: The Process (animation), The Retrospective, The Brand Video, The Character Reel, and The Toolkit. The books were presented at an international conference in Russia, where the Worldwide CMO called them "truly best in class."
Role: ACD / AD / Designer
It's not every day you get to make a spot with all your favorite Star Wars characters. And when you do, you keep it on your reel forever.
Role: Art Director
TheGeniusOfPlay.org is a nonprofit organization which encourages learning through play. We created six characters to personify the six key benefits of play. I also designed six mascots, The Goppies, as part of a Toy Fair initiative to help drive traffic to the Toy Industry Association's booth.
Role: CD / AD / Illustration
“Even if you’re bad at retirement, you still get paid.”
These in-office installation pieces were a hit with both AIG sales reps and customers.
Role: AD / Designer
Contrary to popular belief… for travelers leaving Manhattan, Newark airport is closer than JFK. We playfully poked fun at those who’d choose the slower choice.
Planet M&M's was a microsite where people could create an M&M's character in their own likeness. You could explore a virtual world, create custom wallpaper, star in animated shorts, play games as your character, send personalized ecards, and buy awesome personalized merch.
Role: ACD / Art Director
