Every day, deepfakes are becoming easier to make and harder to detect — bringing into question all social, news media, politics, and entertainment. With AI experts predicting that 90% of online content will be synthetically generated by 2026, something had to be done.
As a response, Intel developed the first real-time deepfake-detection platform with the ultimate goal of making this technology available to major news outlets in time for the 2024 U.S presidential election.
2023 Gold Lion - Creative B2B
2023 2x Silver Lion - B2B Market Disruption, Brand Experience & Activation
2023 2x Bronze Lion - Creative Data, Creative Business Transformation
Role: Creative Director
Yes, that Empire Today. The one you thought was a local flooring shop because their commercials looked like they were made for $10 and aired during The Price Is Right. Turns out, they’re a national brand—and my partner and I led the pitch that won the account, giving them their first-ever fully integrated brand campaign.
Yes, we kept the jingle.
Yes, we changed it.
No, we’re not sorry.
We gave Empire a fresh look, tone, and attitude—grounded in the insight that buying flooring is way better at home than in a giant warehouse store. From broadcast and digital to social, we helped a household name finally act like one.
Role: Creative Director / Art Director / Designer
In the ongoing battle against mess, Color Wonder gives parents an easy win. This series of spots celebrates gloriously messy moments—mud, peanut butter, chocolate syrup—and ends with a twist: the one place kids can go wild without making a mess.
I’ll go on record: shooting these spots was the best day of these young actors’ careers.
Role: Creative Director / Art Director
Spank the Yeti is an irreverent adult party game where players match hilarious actions to random objects and celebrities.
We launched the game independently through Galactic Sneeze, successfully funding it on Kickstarter and growing a fanbase through multiple print runs, a geek-themed expansion pack, and delightfully unhinged social content—including running around Brooklyn in a full Yeti suit.
Spank the Yeti sold over 30,000 copies before being licensed to Hasbro, where it was rebranded and released as Fork Milk Kidnap.
Role: Inventor / Designer / Animator / Illustrator / Yeti Wrangler
Science Party Animals is the brainchild of local science celebrity and founder of the Brooklyn Preschool of Science, Carmelo the Science Fellow. It’s the most unforgettable, fun-filled, hands-on birthday party your child will ever experience.
From logo and website to promotional materials and merch, this is a brand-new company I’m building from the ground up. All of the artwork is created using a mix of AI and Photoshop, and the site was built in Squarespace.
We soft-launched in 2025—and parties are already filling up fast. I’m excited to see where we can take it from here.
Much of the copy was written by industry veteran David DiRienz.
Role: Strategist / Creative Director / Art Director / Designer
I had the pleasure of working on M&M’s for about eight years. During that time, I helped shape the brand across TV, digital, print, packaging, retail, merch, and more. I even got to help design a Macy’s Thanksgiving Day Parade float. Here are a few highlights:
A spot that landed in the permanent collection at the Museum of Modern Art
A Transformers-themed commercial directed by Michael Bay (eat your heart out, childhood me)
Building the interior of a Hellenistic-era warship (yes, really)
A pair of life-sized M&M’s suits displayed at the Smithsonian
A short-lived but beautifully bougie product line called M&M’s Premiums
And, of course, my very first M&M’s commercial
Roles evolved over the years—from Junior Art Director to Creative Director
This global campaign was designed to celebrate diversity and promote belonging by giving kids the tools to see themselves—and each other—more clearly.
Each box of crayons, markers, and colored pencils includes 24 specially formulated shades representing skin tones from around the world. No matter their ethnicity, ability, or background, children everywhere can be authentically drawn into the stories they imagine—and feel seen in the process.
Role: Creative Director / Art Director / Illustrator
To promote Star Wars: The Rise of Skywalker, United launched a 360° campaign featuring TV, OOH, ambient, digital, an X-Wing flight tracker, roaming Stormtroopers, Star Wars swag, and if that’s not enough… a fully-customized Boeing 737. May the Force be with you.
Role: ACD / AD
Stand for Small is a program that helps small businesses find offers, tools, and support from over 100 big businesses. Fun Fact: We shot this remotely during the peak of the pandemic.
Role: Creative Director / Art Director
Six weeks 'til the Olympics.
Five dead TV spots as our only source for footage.
One massive opportunity.
Role: ACD / AD
This is an ongoing project I’m incredibly proud of—not just as a creative, but as a parent. Our daughter was one of the very first students at the Brooklyn Preschool of Science. They had live animals, fun experiments, amazing teachers, and an inspiring mission… but no logo, no marketing, no collateral, and no clear brand voice.
Today, the Brooklyn Preschool of Science is the place where pint-sized scientists play, learn, and thrive.
I built the brand from the ground up—everything from the logo and signage to the website, banners, billboards, bus wraps, brochures, posters, stationery, 3D-printed robots, t-shirts, and even pencils.
What began as a single location has now grown into three (and counting).
Much of the copy was written by industry veteran David DiRienz.
The six-foot 3D-printed robot was brought to life by brilliant industrial designer Tim James.
The school later added their own 3D printers, so we created a mini robot figure that the kids could print and assemble themselves.
But what I’m most proud of? Helping spark a love of science and curiosity in a whole lot of kids across Brooklyn.
Role: Strategist / Creative Director / Art Director / Designer / Writer
This was a dream project: a fully integrated campaign spanning print, TV, digital, and ambient that invited people to do something truly fun—become the brand.
The idea was simple: expand the M&M’s universe from five characters to four million by turning fans into M&M’s themselves.
All roads led to Planet M&M’s, an immersive microsite where users could create an M&M’s avatar in their own likeness. From there, they could explore a virtual world, star in animated shorts, play games as their chocolate self, design personalized wallpaper, send eCards, and even order custom merch featuring their M&M’s identity.
We even brought celebrities into the mix—illustrating M&M’s versions of everyone from George Clooney to KISS.
Role: ACD / Art Director
The brief was simple on paper: show how Chevron is advancing a lower carbon future to the benefit of everyday people. The challenge? Most of that work is highly technical, hard to visualize, and often too dangerous to access with a camera. Meanwhile, almost nobody wants to think about what Chevron is doing — they’re too busy living their lives. And when they do stop to think about everything Chevron has done, they often get understandably upset.
That became the idea.
We found a way to show Chevron’s progress while staying true to the human truth that most people don’t care — they’ve got enough to think about already.
It wasn’t the easiest sell to clients used to more overt messaging. But in the end, it allowed Chevron to tell its story in a way that felt authentic, relatable, and surprisingly disarming — simply showing people going about their day, while innovation quietly works in the background.
Self-promotional videos for THE HALO GROUP. The marketing team used the videos as a playful introduction to new business prospects.
This also includes a collection of banners that showed the real life struggles of a modern day CMO.
Role: Director / CD / AD / Illustration
Schmovie is a family-friendly party game we created and published through Galactic Sneeze. The goal? Win trophies by coming up with the funniest titles for ridiculous made-up movies.
We built a passionate fanbase through social media, including a weekly hashtag game on Twitter that regularly trended in the US, UK, and Canada. We surprised fans with parody movie posters based on their Schmovie titles—Photoshopped in real time and shared for all to see. On Facebook, we ran a daily Schmovie prompt for an entire year, with fans submitting their best titles in the comments. The most-liked entry each day earned a custom digital trophy featuring their name and winning title, themed to match their Schmovie.
Our efforts earned us some unexpected recognition—we became darlings of the online pun community and were honored as "Punsters of the Year" at the O. Henry Museum Pun-Off World Championships.
Role: Inventor / Designer / Illustrator / Schquid Tickler
Storyman is a Brooklyn-based indie folk band (formerly Guggenheim Grotto). After meeting the guys and hitting it off, I designed a series of show posters to help bring their poetic, layered sound to life visually.
Role: Creative Director / Designer
This was one of the most fun brands I’ve ever worked on. We created a universe of 21 new M&M’s Minis characters—each with their own personality—plus an evil two-headed villain named Master M.
We partnered with Marvel to develop an original comic book and an animated cyber comic. Product packaging contained secret codes that unlocked chapters of the story online, with the epic finale revealed only after collecting all six. Each tube also gave access to bonus content through the interactive Pict-O-Master Comic Creator.
Kids could even draw with The Swarm—using a unique tool that let them sketch words and pictures made entirely of M&M’s Minis.
We followed it up with a video game where kids could build and share their own levels to challenge friends.
Role: Creative Director / Art Director
As M&M’s expanded into emerging markets around the world, I led a team of designers and copywriters to create the brand’s first-ever comprehensive global system — ensuring consistency across markets, platforms, and languages.
The system included five color-coded books: Style Guide, Brand Manual, Emerging Markets, Packaging, and Seasonal. Beyond the usual elements like color, typography, and packaging standards, we also developed highly detailed animation and illustration reference guides for every brand character — giving partners worldwide the tools they needed to bring the characters to life with consistency and craft.
The guide also featured five supporting videos, including animation breakdowns, production best practices, and direction on how to seamlessly integrate the animated characters into live-action content.
The work was presented at an international conference in Russia, where the Worldwide CMO called it “truly best in class.”
Role: ACD / Art Director / Designer
It's not every day you get to make a spot with all your favorite Star Wars characters. And when you do, you keep it on your reel forever.
Role: Art Director
TheGeniusOfPlay.org is a nonprofit that champions the power of learning through play. To help bring their message to life, we created six playful characters—each personifying one of the six key benefits of play.
As part of a Toy Fair activation, I also designed a set of larger-than-life mascots called The Goppies to attract attention and drive traffic to the Toy Industry Association’s booth.
Role: Creative Director / Art Director / Illustrator
